They had struck again.

Some burglars managed to deceive the vigilance of the cameras, the surveillance and alarm systems and robbed a bank. After they managed to break the safe deposit, they circumvented almost 300 millions old leys. All the newspaper and television commented this incident and police apparently found no criminals.

As many times appear on the front page of the newspapers this kind of unsolved case, the police image from that city has to suffer. How can there be organized crime since the police is always on duty and performs its duties provided by law? “We will do the best we can” says all the police chiefs, but unfortunately you can hardly see a real result. Because of this, the police is always criticised and blamed that it is not an efficient institution.

Negative advertising does not create at all a good image for institutions and companies

In search for sensational or sometimes showing partial or distorted facts, newspaper and the televisions are only staining the image of certain institutions or organisations. It is fair or not, true or false, people who watch the news arrive at conclusions and, step by step, they begin to lose trust in the efficiency of those companies.

We all judge thinks at the surface, by the way the facts are presented in mass media without knowing the reality itself. A company or an institution which is permanently assaulted with criticism will not leave us a good impression and certainly we will avoid it.

Something must be done, but what? If the managers care about the prestige and image of the company they lead, then they must pay more attention to the services they are promoting and the way they get involved in solving problems. They have to respect the clients who offer their trust and who appeal all the time at their services.

There is an old quote: “the fish breaks from the head”. The manager is to blame for the failure of a company, because he did not get involved in time to solve the problems, he was not able enough to create a professional team, he was not concerned to instruct his personnel so that they could interfere efficiently in difficult situations and he was not able to take the appropriate steps in time. All these have resulted in a bad public image that certainly lead to failure. Nothing happens by chance, every cause has an effect and every effect has its cause.

A successful image attracts success

An institution or a company always has to be truly capable to bring to a successful conclusion everything they propose and to create a successful image. But a succesful image does not appear by itself but its build over time with effort from all employees who interact directly with the public and especially clients.

In conclusion an institution or a company that wants to be noticed on the market has to promote a better image that is to demonstrate that it deserves clients' trust, through efficiency and promptitude. Back to the beginning of the chapter, the Romanian police will be able to create a better image if it wins the battle with the delinquents and if it concentrates the efforts on preventing crime. But for this, they have to change their methods, to take action, to defend the interests and needs of the citizens and to be able to solve their problems in a short time.

How can we know if an institution or company is successful? After the image they leave.